Refinery29
Uoma Beauty’s Coming 2 America Collab brings your make-up bag to Zamunda
We’ve politely passed many of the recent movie remakes and sequels, but when we heard that Coming 2 America restart would bring us back to the land of Zamunda, we were intrigued. That excitement only grew when we learned that Uoma Beauty is releasing a new makeup collection in honor of the classic and its sequel, which is released today on Amazon Prime Video. Producers turned to Uoma, the self-described beauty brand Afropolitan, to create a full line inspired by the glamorous film starring Eddie Murphy, Arsenio Hall, Kiki Layne, Teyana Taylor, and others. While it’s not uncommon for collaborations to slap a movie title on an existing lipstick and pass it on to consumers, Uoma has done the opposite: the brand pointed to intricate details of the movie and African culture to create the beautifully meaningful Black Magic Coming 2 Create America Collection. Uoma was inspired by African kings in different regions and focused on playing the eyes with vivid colors and textures. The collection includes new lipstick colors from Black Magic Metallic Matte, a 10-pan eyeshadow palette, two mini color palettes and much more. Each item comes in elegant black luxury packaging with the Coming 2 America emblem and is named after funny phrases and characters in the favorite cult film. You can find a palette called “Good Morning Zamunda” and lip colors called Peaches and Akeem and Sexual Chocolate. To bring the vision of Uoma Beauty to life, founder Sharon Chuter brought on a team of black creatives like Trevor Stuurman, Sir John and Zerina Akers for a stunning campaign called The Black Skinned Beauty. The film shows images and beauty inspired by nine African queens – Amina, Yaa Asantewaa, Kandake Amanirenas, Nefertiti, Makeda, Nzinga Mbande, Nandi, Moremi and Ranavalona – and uses some original costumes from the first Coming To America film. The words of Oyinkansola Adesewa, a 12 year old poet, and Chuter tell the campaign The Black Skinned Beauty and turn it into a real work of art. This collaboration is so much more than a product release – it’s a celebration of black culture and kings. Excuse us as we stock up on each and every article so we can rock the best of our Zamunda before our movie night ahead. At Refinery29, we are here to help you navigate this overwhelming world of things. All of our market picks are independently selected and curated by the editorial team. When you buy something that we link to on our website, Refinery29 can earn a commission. Do you like what you see? How about a little more R29 grade right here?