SouSmile raises $10M to push invisible aligners in Brazil 1
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SouSmile raises $10M to push invisible aligners in Brazil

SouSmile raises $10M to push invisible aligners in Brazil 2

SouSmile, a direct to buyer dental firm, has raised $10M in Sequence A funding from quite a lot of personal traders, together with World Founders Capital, Kaszek Ventures and Canary. The newly secured capital brings the São Paulo-based firm’s whole funding to $11.4M.

The 2-year-old startup will likely be utilizing the funding cash to develop its invisible aligner model, which makes use of 3D scanning expertise to exactly tailor every aligner to the client. The corporate at present operates in 5 retail shops throughout São Paulo and Rio.

Utilizing 3D scanning to supply exact invisible aligners

SouSmile’s easy accessibility course of includes an analysis by a licensed dentist utilizing a panoramic X-ray, a 3D scan and eventually, a medical examination. Then, with the corporate’s approval, clients are cleared for remedy. The follow-up course of requires clients to attend bi-monthly appointments to trace the remedy’s progress and make changes to the aligners if want be. The entire course of takes between three and 9 months and prices roughly $1000, which is round 60% cheaper than what SouSmile’s rivals can supply in Brazil, in line with co-founder Michael Ruah.

SouSmile’s founders. Photograph by way of SouSmile.

The 100-employee firm, which incorporates round 50 dentists, has six co-founding members. The co-founders consider their income will take successful within the short-term because of the international coronavirus pandemic as most of their clients are acquired by way of their bodily retail shops. Regardless of this, the corporate remains to be assured it can prosper within the medium to long-term because it confirmed greater than 10,000 bookings in 2019.

In accordance with Ruah, Brazil has greater than two million orthodontic circumstances yearly, which may be attributed to its comparatively excessive inhabitants of over 211 million. Nonetheless, the penetration of invisible aligners sits at lower than 2% as a result of excessive costs and low incomes, in comparison with 40% penetration within the US. With a lot progress nonetheless to be made earlier than wide-scale adoption, Ruah continues to evangelise that Brazil is an applicable marketplace for SouSmile’s dental merchandise because of the nation’s magnificence and oral well being tradition.

He explains, “Brazilians brush their tooth thrice a day. They’ll exit for lunch, they’ll come again to the workplace and brush their tooth. Everyone has their toothbrush and toothpaste with them on a regular basis.”

SouSmile invisible aligner - precisely tailored to the customer using 3D scanning. Photo via SouSmile.SouSmile invisible aligner – exactly tailor-made to the client utilizing 3D scanning. Photograph by way of SouSmile.

Whereas 3D scanning is getting used to design aligners, there additionally corporations utilizing 3D printing within the fabrication course of. One such firm is Structo, a Singapore-based dental 3D printer OEM utilizing its dental-specific DentaForm 3D printer to streamline the manufacturing of orthodontic clear aligners. Elsewhere, within the US, orthodontics firm Candid Co is utilizing the providers of an affiliated lab to 3D print clear dental aligners for its clients.

The nominations for the 2020 3D Printing Business Awards at the moment are open. Who do you suppose ought to make the shortlists for this yr’s present? Have your say now. 

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Featured picture exhibits SouSmile’s founders. Photograph by way of SouSmile.

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